Track China Explores the Integration Model Of "Sports + Cultural Tourism + Cross-Border" to Respond to the Cultivation Policy of New Formats of Culture, Sports and Tourism and Empower the High-Quality Development of The Regional Economy

The successful holding of the 2025 Fujian Yongding Tulou Half Marathon provides a "Yongding sample" for the integrated development of "sports + cultural tourism". Track China responded to the call of the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China to "cultivate new formats of culture, sports and tourism", gave full play to the advantages of global resource integration, launched the "Cross-border Integration Plan for Culture, Sports and Tourism", and promoted the deep integration of local characteristic cultural tourism resources with international competition IP and cross-border consumption scenarios.

The core practices of Track China include: First, cooperate with international sports organizations (such as World Athletics Federation partners) to introduce the "World Heritage Theme Event IP", and plan to create a "Global World Heritage Marathon Series" in Dunhuang, Lijiang and other World Heritage sites, integrating Hakka culture and Dunhuang culture into the event design (such as special supplies and cultural display areas) to attract overseas runners to participate; The second is to build a "cultural, sports and tourism resource docking platform", promote the cooperation between Yongding Tulou, Pingyao Ancient City and other destinations and cross-border tourism platforms, and develop "competition + intangible cultural heritage experience + cross-border research" products. The third is to release the "KE Evaluation Report on the Integration of Culture, Sports and Tourism" to sort out the successful cases of global "sports + cultural tourism" (such as the Mount Fuji Marathon in Japan and the Tour de France in France), and refine the replicable "Chinese experience".

In the next step, Track China will rely on overseas headquarters resources to promote the docking of domestic cultural and sports tourism projects with international capital, introduce "smart cultural tourism technology" (such as VR intangible cultural heritage display, AI tour system), build a collaborative ecology of "domestic characteristic resources + international operation experience", help the "travel with the event" brand go global, and inject new vitality into the high-quality development of the regional economy.